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Module 7

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Module Seven – Advertisements

विज्ञापन

Advertisements

a. Advertisements – type A

Module  7.1

 

विज्ञापन

Advertisements

 

 

 

पत्र-पत्रिकाओं में विज्ञापन

Ads in Newspapers and Periodicals

Text Level

Advanced

Mode

Interpretive

 

What will students know and be able to do at the end of this lesson?

Appreciating features and cultural nuances in information in printed ads

Text

सरिता पत्रिका का विज्ञापन

शून्य में असीम को देखें

जो दिखता है उसके परे देखने की क्षमता है सरिता

समाज को एक नया आयाम देने का प्रयास है सरिता

आरंभ में मंज़िल की झलक है सरिता

सरिता दृष्टि से दूरदृष्टि तक

कोका कोला का विज्ञापन

 

Glossary

( shabdkosh.com is a link for an onine H-E and E-H dictionary for additional help)

विज्ञापन m

इश्तहार, advertisement, commercial

शून्य m

सिफ़्र, सिफ़र m, zero

असीम

निस्सीम, infinite

क्षमता f

capability

आयाम m

dimension

सुरक्षित

सही-सलामत, safe

छेड़खानी f

teasing, stalking

रसायनिक

chemical

परिवेश m

पर्यावरण m, environment, milieu

प्रतिरोधी

resistant

श्रमिक m

मज़दूर m/f, laborer

निर्माण m

construction, development

शक्ति के बाण

arrow/rocket of power

Structural Review

1.

रसायनिक

Also written as रासायनिक, which is more correct than रसायनिक. Other derivatives with standard spellings are रासायनिक, साम्प्रदायिक, व्यावसायिक, व्यापारिक, सामाजिक, धार्मिक,सांस्कृतिक, काल्पनिक etc. but some of these (the first three of this list) are written and pronounced as रसायनिक, सम्प्रदायिक, व्यवसायिक. It looks like that there is a linguistic change in progress for a subset of words of this pattern.

2.

एक आंख खो बैठा

This is a compound verb where खोना is the main verb and बैठना adds a connotation of ‘regret’ to the meaning of the main verb.

3.

फेंके, करें, लगाएं, चलाएं, बैठाएं

These are subjunctive forms in third person plural. Subjunctive forms indicate suggestion or polite instruction.

Cultural Notes

1.

सरिता

 

This is the name of a Hindi magazine which attempts to combat religious and social superstitions prevalent in Hindu society.

2.

च्यवनप्राश

 

This is a health supplement rooted in the Ayurvedic system. The main ingredient is आंवला, which is rich in vitamin C.

Practice Activities (all responses should be in Hindi)

1.

Do you think advertisement of products promotes consumerism? Support your answer YES or NO answer with implications for consumerism.

2.

How much publicity does one need to have a positive imprint on consumers’ minds?

3.

If you were to advise on creating a TV commercial for a new product, what advice would you give for bringing out the best in the product in the shortest time?

4.

Go to the following website and read about the difference between an ad and a commercial. Later, discuss in a group the same topic in Hindi. Do not forget to add your own ideas to the discussion.

http://smallbusiness.chron.com/difference-between-ad-commercial-26203.html

5.

Select one ad or commercial available in any media and critique it from the viewpoint of language and social implications.

Comprehension Questions

1. What advice does the Delhi Police give about celebrating Holi?

            a. Do not throw colors on women you don’t know.

            b. Do not consume any liquor on that day.

            c. Do not carry more passengers in a vehicle than the legal limit.

            d. Let Holi be a safe festival for one and all.

2. What is the central message in the svarnapraash ad?

                a. It provides nutrition for both body and mind for all.

            b. It’s designed for those who do intellectual work all day long.

            c. It’s the most recommended product by doctors today.

            d. It provides necessary vitamins for young and old in the family.