The Barnes Foundation is an art collection and educational institution promoting the appreciation of art and horticulture, located on the Benjamin Franklin Parkway in Philadelphia, Pennsylvania. In the fall of 2018, ImpactED worked with the Barnes Foundation to conduct a mixed-methods study of the visitor journey. The research included an in-person intercept survey at the point-of-sale for tickets, a citywide survey focusing on general resident perceptions of the Barnes and cultural institutions in Philadelphia, and in-depth focus groups with past visitors as well as those who had never visited the museum. The final report identified key aspects of the visitor experience to the Barnes Foundation, and factors that potential visitors consider in deciding to visit.