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Penn SoNG Members

Our team of interdisciplinary researchers is on the cutting edge of social norms research.

Featured Social Norms Article

Norms and Beliefs: How Change Occurs

Social Norms Field Manual

Penn SoNG has been working with partners to produce practical, accessible field manuals for applying social norms theory to different areas of need.
Behavior Ethics Lab

Behavior Ethics Lab

Part of the University of Pennsylvania, Penn SoNG has an important relationship with the Behavioral Ethics Lab. Our group is informed by its interdisciplinary, cutting edge research in social norms theory.
Requesting a workshop

Requesting a workshop

We tailor our social norms training and consulting to your particular need. With specialists in sanitation, violence, and corruption, among others.
Social Norms Coursera

Social Norms Coursera

We are proud to offer a social norms course through coursera.
The Penn Workshop on Social Norms aims to provide basic principles, and the theoretical and practical knowledge needed to devise a variety of strategies and plans to organize group abandonment of harmful social practices, or group adoption of helpful social practices, in different social circumstances and cultures, and to monitor change in social practices as well as in the beliefs and attitudes that support them.
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