As the Senior Director of Strategy and Operations at CNBC, based in San Francisco, I bring over a decade of experience in developing and executing strategies for new and emerging content businesses. My background in English and Hispanic Studies has served as a foundation for my passion in content creation and audience engagement.

When the pandemic hit, we successfully transitioned from physical to virtual programming, drawing larger audiences across locations to our events.

I have led launch experiences at companies such as HBO, Conde Nast, and Comcast’s Xfinity Mobile, and have learned the importance of understanding what resonates with your target audience. Currently, I lead a team that focuses on membership and audience experience for CNBC Councils and CNBC Events, which are part of the NBCUniversal News Group. Our premium content, tailored for C-suite leaders, investors, and other executives, is delivered across various platforms, including virtual and in-person events.

I played a crucial role in launching and executing the strategy and operations for our group, and the team I lead now manages end-to-end audience and member relationships, as well as strategic planning and analysis. We are proud to produce content that inspires and supports leaders in their day-to-day roles.

When the pandemic hit, we successfully transitioned from physical to virtual programming, drawing larger audiences across locations to our events. I am also proud to have worked on the development of CNBC’s award-winning daily news podcast, Squawk Pod.

I am excited by the opportunities in the media industry and the ability to create content that informs and inspires audiences. My freshman-year self had no idea that there were jobs like this out there. I was always interested in journalism and media, but I didn’t realize how complex media organizations can be and how there are so many different content platforms and ways to forge a path in this industry. I’d like to think that my freshman-year self would be proud. — December 21, 2022 • Photo submitted by Sonie Guseh Osagie