Prerequisites
CHIN 0620, CHIN 0800 or the instructor’s permission
Textbook:
Business Chinese: Winning Strategies 商务中文案例教程, by Shi Zhongqi, China Translation & Publishing Corp, 2015.
“柯达的中国之路” from Business Chinese for Success: Real Cases from Real Companies 成功之道, 1st edition by Fangyuan Yuan, Peking University Press, 2005.
Coordinator
Dr. Jiajia Wang (jiajia@sas.upenn.edu)
Course Description:
This course is aimed to enhance students’ language skills in a business context and to promote their understanding of the business environment and culture in contemporary China by studying real business cases. The forms of classes include linguistic practices, analysis of business cases, student presentations, and group projects. This class will be conducted primarily in Chinese and students are expected to speak Chinese only during the class meetings. By the end of the semester, students are expected to (a) gain vocabulary and fluency in Chinese to function more confidently and comfortably in international business settings; (b) enhance their awareness of the contemporary Chinese market and the Chinese business world; (c) be able to research and interpret business news and information in Chinese. Topics introduced in this course include globalization, market segmentation, marketing strategies, merger, and acquisition.
Sample Text (Entry): Unit 1 肯德基：全力打造中国人的快餐
从1987年在北京安家，到今天遍布大江南北，肯德基的成长和变化是有目共睹的。纵观过去的这二十多年，肯德基一直在为中国人而改变，一直在全力打造中国人的“新快餐”。它坚持走本土化道路，一方面倡导均衡营养和健康生活的理念，尤其注重蔬菜类、高营养食品的开发；另一方面，在产品开发上不断创新，推出适合中国消费者口味的新产品，比如“老北京鸡肉卷”“芙蓉鲜蔬汤”“巧手麻婆鸡肉饭”“皮蛋瘦肉粥”等都是专门根据中国消费者的口味而量身定做的，当然会受到当地消费者的欢迎和喜爱。
Sample Text (Exit): 补充课文：柯达的中国之路 (成功之道 第6单元)
在中国政府的帮助下，柯达与中方企业进行了近4年的谈判，最后达成协议，称“98协议”。根据协议，柯达公司出资3.75亿美元收购中国3家感光材料企业，建立柯达(中国)股份有限公司和柯达(无锡)股份有限公司，柯达分别持股80%和70%。柯达给予另外3家企业经济补偿。作为保护柯达的在华投资，中国政府承诺，在未来的三年之内，其他外资感光材料企业不允许在中国国内投资建厂。这一条显然是针对富士的，它极大地限制了富士在中国的发展。