Meetup Member Study
Meetup engaged ImpactED at the University of Pennsylvania to conduct a cross-sectional study of its current members. Survey questions captured details about members’ Meetup event attendance, their motivations for joining, and the impact Meetup has had on their lives. ImpactED worked with Meetup to create a logic model and indicators, which illustrate the theory and assumptions underlying Meetup as an organization. (For more detail on the logic model and indicators, please see the full report.)
Using the logic model and indicators as a guide, we developed two surveys: one for members and one for organizers. A total of 3,001 members and 2,442 organizers completed the survey, yielding response rates of 2.1% and 7.0% respectively. The data were weighted to account for non-response bias and to more accurately represent the population of Meetup users.
Ultimately, the study shows that participation in Meetup has a positive impact on the lives of its members. More specifically, we found the following:
The findings for Meetup members revealed:
- 80% of people who go to Meetup events feel more connected to others,
- 90% of those who joined to learn something new increased their knowledge and/or skills.
- 72% of people reported an increased number of friendships.
The findings for Meetup organizers revealed:
- 89% of organizers reported an increased ability to impact the lives of others.
- 74% of organizers say Meetup has made their life better.
- 78% of organizers reported an increased impact on their self-confidence.