Ana Rita Farias is a Researcher on the MSE Project. Ana is a Post-doctoral Fellow at the Faculty of Economics and Management of the University of Porto and Invited Assistant Professor at the Faculty of Human Sciences, Universidade Católica Portuguesa. She has a PhD in Social Psychology from ISCTE-IUL, Portugal and Utrecht University, The Netherlands. Rita’s research focuses on social cognition, specifically on exploring how information is spread and processed across different sensory modalities and how multisensory integration takes place and interferes with human behavior and decision-making. More recently, she is exploring the interrelationships between psychological research and behavioural economics in promoting public policy. Rita has held research positions at Wisconsin University (USA), the William James Center for Research (ISPA – Portugal), and at Católica Lisbon School of Business & Economics (Portugal). During this time, she has lead experiments using different measure sources (e,g, mousetracking, eyetracking, physiologic measures such as EMG and fMRI techniques) in a multimodal context environment (e.g. complex visual, auditory, olfactory and tactile priming). Her research has been published in international peer-reviewed journals and presented globally. She has worked in several national and international research projects.