Helena Szrek, Researcher on the MSE Project, is an Associate Professor at Porto Business School and at the Centre for Finance and Economics at the University of Porto, in Portugal. Helena received a BA from Oxford University in Philosophy, Politics, and Economics and a Ph.D. in Managerial Economics from The Wharton School at the University of Pennsylvania. She specializes in judgment and decision making with two different focuses, (i) analyzing the choice processes of consumers (especially health care consumers) and (ii) the link between health and entrepreneurship. She has been working in South Africa since 2002 when she joined Li-Wei Chao on a project in Durban that was the precedent of the current project. She enjoys every trip she makes to Pretoria, where she has a chance to meet with the team. Learning about some different African customs and about some of the many different cultures has been extremely interesting to her. She is very grateful to everyone in the MSE family for their hard work and proud of what the team has achieved!