Context Effects and Heuristics

  • Evangelidis, I., Bhatia, S., Levav, J. & Simonson, I. (2024). 50 years of context effects: Merging the behavioral and quantitative perspectives. Journal of Consumer Research, 51(1), 19-28 [pdf]
  • Zhao, W., Coady, A., & Bhatia, S. (2022). Computational mechanisms for context-based behavioral interventions: A large-scale analysis. Proceedings of the National Academy of Sciences, 119(15) e2114914119. [pdf]
  • Spektor, M., Bhatia, S., & Gluth, S. (2021). The elusiveness of context effects in decision making. Trends in Cognitive Sciences, 25(10), 843-854. [pdf]
  • Bhatia, S. & Pleskac, T. (2019). Preference accumulation as a process model of desirability ratings. Cognitive Psychology, 109, 47-67. [pdf]
  • Weingarten, E., Bhatia, S. & Mellers, B. (2019). Multiple goals as reference points: One failure makes everything else feel worse. Management Science, 65(7), 2947-3448. [pdf]
  • Bhatia, S. & Golman, R. (2019). Attention and reference dependence. Decision, 65(7), 2947-3448. [pdf]
  • Bhatia, S. & Mullett, T. (2018). Similarity and decision time in preferential choice. Quarterly Journal of Experimental Psychology, 1-5. [pdf]
  • Bhatia, S. & Stewart, N. (2018). Naturalistic multiattribute choice. Cognition, 179, 71-88. [pdf]
  • Bhatia, S. (2018). Decision making in environments with non-independent dimensions. Journal of Behavioral Decision Making, 31(2), 294-308. [pdf]
  • Bhatia, S. (2017). Choice rules and accumulator networks. Decision, 4(3), 146-170. [pdf]
  • Loewenstein, G., O’Donoghue, T., & Bhatia, S. (2015). Modeling the interplay between affect and deliberation. Decision, 2(2), 55-62. [pdf]
  • Bhatia, S. (2017). Attention and attribute overlap in preferential choice. Quarterly Journal of Experimental Psychology, 70(7), 1174-1196. [pdf]
  • Bhatia, S. (2017). Comparing theories of reference-dependent choice. Journal of Experimental Psychology: Learning, Memory, and Cognition, 43(9), 1490-1507. [pdf]
  • Bhatia, S. & Mullett, T. (2016). The dynamics of deferred decision. Cognitive Psychology, 86(7), 112-151. [pdf]
  • Bhatia, S. (2013). Associations and the accumulation of preference. Psychological Review, 120(3), 522-543. [pdf]

 

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