Relevant internal Penn & external links.

Would You Like To Participate In Behavioral Studies?

SBSI Experiments

By creating a SONA account on SBSI Experiments, you may participate either in-person or online studies. You sign up for an account if you are least 18 years old and can be an undergraduate student, graduate student, staff member, faculty, or someone unrelated to the university. Participants in the SBSI Experiments Participant Pool will be notified of upcoming paid experiments run by researchers. Studies pay by either cash or with a gift card. 

Funding Source


Penn MindCORE is an interdisciplinary eort to understand human intelligence and behavior. Research programs in MindCORE bring together faculty with diverse approaches to the study of the mind, from disciplines in the Arts & Sciences ranging from Psychology, Biology, Cognitive Science, Neuroscience, and Physics to Economics, Linguistics, Political Science, Sociology, and Philosophy; and they bridge to centers and departments in Medicine, Wharton, Engineering, and Annenberg.  MindCORE is the home of several undergraduate and graduate programs that are educating the next generation of students of the mind.  MindCORE promotes cutting-edge research, increases the broader societal impact of new knowledge about human behavior and decision making gained from current research, and influences public policy and education through coordinated outreach programs.

Related Resources At Penn


The Center for Health Incentives and Behavioral Economics  (CHIBE), housed within the Department of Medical Ethics & Health Policy at the Perelman School of Medicine, conducts behavioral economic research that makes significant contributions to reducing the disease burden from major U.S. public health problems, such as tobacco dependence, obesity, and medication non-adherence. CHIBE’s mission is to inform health policy, improve health care delivery and increase healthy behavior.

Master of Behavioral and Decision Sciences

Penn’s Master of Behavioral and Decision Sciences (MBDS) is informed by contemporary theories and research methods of behavioral economics, decision sciences, network analysis and public policy. Our program equips students with theoretical and practical tools to address a variety of real-life problems, putting you ahead of the curve in a growing field of study. Our interdisciplinary degree prepares you to understand how individuals and groups make decisions, and how to affect those decisions. Our world-renowned faculty and researchers are also leading practitioners in their fields. With their expertise, you are guided to apply what you learn to real-life problems in areas such as social and public policy, law, education, business and medicine.

Wharton People Analytics

Wharton People Analytics uses data to help organizations make smarter decisions about people. This interdisciplinary initiative is led by a team of Wharton faculty co-directors: Professors Adam Grant, Angela Duckworth, Cade Massey, and Matthew Bidwell. We focus on collaborative research, thought leadership, and the education of the next generation of experts in this emerging practice.

Fels Institute of Government

For over 80 years, Penn’s Fels Institute of Government has educated the next generation of public leaders. Fels offers focused, practical educational programs that prepare students for high-impact roles as public leaders and managers. Locally, nationally and globally, our students are committed to making a difference. Each Fels program is designed to help students achieve specific academic and career goals. Fels faculty and instructors are high-level practitioners and distinguished Penn scholars, focused on equipping students with versatile skills, tools, and knowledge to meet complex challenges.

Wharton Behavioral Lab

The Wharton Behavioral Laboratory (WBL) provides a variety of services that support data collection for behavioral research on business-related topics. The primary goal is to enhance the research productivity of Wharton faculty by minimizing the operational costs, both time and money, of conducting research. The primary services provided are maintaining and updating facilities, substantial participant pools, and efficient staffing for a state-of-the-art experimental research laboratory that will be a shared asset for all faculty and students doing behavioral research. It contributes to Wharton’s reputation for excellence in academic research and enhance our ability to attract and retain the very best scholars.

Philadelphia Behavioral Science Initiative

The mission of the Philadelphia Behavioral Science Initiative is to bring leaders from government and academia together to discuss how the social and behavioral sciences can be deployed to create more effective policies and programs in Philadelphia. The White House Social and Behavioral Sciences Team, the UK’s Behavioral Insights Team, and ideas42, among others, have demonstrated the social and economic value of an evidence-based and people-focused approach to policy-making. We believe this value can be realized to an even greater degree at the local level, here in our city.

Wharton Neuroscience Initiative

Neuroscience has begun to uncover some of the fundamental mechanisms underlying decision making, innovation and insight, empathy and human connection, social awareness and the common good, how people use information to guide learning and exploration, and the experience and impact of online versus live interaction and pedagogy. New developments in neuroscience, as well as biometrics, genomics, proteomics, metabolomics, and the human microbiome, offer the opportunity for enhanced precision not only in marketing and finance, but also in the identification of talent, enhancement of performance, and advancing human potential.