In 2015, my department at the University of Essex launched its BA program in Psychosocial and Psychoanalytic Studies, the only undergraduate degree of its kind in the UK, and one of only a handful of courses in Europe to be focused on psychoanalysis. I spent a number of years spearheading the program: from curricular design to directing the program in its initial years. Ultimately, I believe the BA has proven highly successful, as evidenced by student enrollment, student satisfaction, and employability after completion.